Objective/SignificanceIn view of the problems existing in the university logistics service, this paper studies the design elements of logistics service in colleges and universities, in order to provide reference for improving the quality of modern logistics service.

Method/ProcesBy using the Kano model and the theory of QFD integrated method based on the demand of university logistics service, this paper analyzes the property of the Kano model for each kind of demand factors, and then it combines the quality planning target of Kano model with QFD theory for further adjustment of important degrees of the related factors. Next, combined with the correlation matrix in QFD theory calculation, it gets the importance sequence of elements to meet the design demand in accordance with the ranking proposed to enhance the service quality of university logistics proposal.

Result/ConclusionWhen designing for college logistics service, the satisfaction for safety, attitude and delivery should be met first; on the other hand, as colleges and universities are the place where senior intellectuals live, the design of logistics service should make full use of network convenience, and all aspects of online service platform for customers.