2095-1124

CN 51-1738/F

基于收益共享契约的农产品供应链绿色投资决策研究

Research on Green Investment Decision of Agricultural Supply Chain Based on Revenue-Sharing Contract

  • 摘要: 农业绿色发展是生态文明建设和可持续发展的重要内容。本文以消费者具有绿色偏好需求为背景,通过制造商主导的Stackelberg博弈探究收益共享契约对农产品供应链绿色投资水平、定价和利润的促进作用,并分析这种作用对消费者绿色偏好的敏感性。研究发现:第一,收益共享契约既能促进农产品供应链的绿色投资,又能降低农产品价格;第二,收益共享契约可以提高农产品供应链系统利润;第三,消费者绿色偏好有正向作用,既可以直接推动农产品供应链绿色投资和供应链系统利润的提升,又可以通过增强收益共享契约的促进作用间接推动农产品供应链绿色投资和供应链系统利润的提升。基于研究结论,本文分别从政府和供应链视角对农产品供应链绿色发展提出了对策建议。

     

    Abstract: Agricultural green development is an important part of ecological civilization construction and sustainable development. With the background of consumers' green preference demand, it develops a Stackelberg game model dominated by manufacturer, to explore the promotion effect of revenue-sharing contract on the green investment level, pricing and profit of agricultural supply chain, and analyzes its sensitivity to consumers' green preference. The findings can be concluded as follows. Firstly, the revenue-sharing contract can not only raise the green investment level of agricultural supply chain, but also reduce the price of agricultural products. Secondly, the revenue-sharing contract can improve the system profit of agricultural supply chain. Thirdly, consumers' green preference has a positive effect, which will not only directly promote the green investment and system profit of agricultural supply chain, but also indirectly promote the green investment and system profit of agricultural supply chain by enhancing the role of the revenue-sharing contract. Based on these findings, this thesis puts forward solutions and suggestions for green development of agricultural supply chain from the perspective of government and supply chain.

     

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