Abstract: In post-affluent society, it is of great significance to continue to play a good role in managing relative poverty with consumption, and to consolidate the achievements of poverty alleviation and promote the organic connection between poverty alleviation and rural revitalization strategy. This paper starts from the realistic significance and practical results of consumption governance of relative poverty in post-affluent society, and focuses on the analysis of the constraints of supply capacity of agricultural products, the uneven quality, the consumer experience to be improved, and the long-term sustainability to be observed. On the basis of the practical problems of consumption governance of relative poverty, this paper points out that government, farmers, social forces, enterprises and other aspects must be brought into full play, and efforts should be made to build and improve the multi-subject collaborative participation model of "government guidance, farmers, social participation and market operation", so as to better improve the modernization of China's poverty governance system and capacity and promote the in-depth and effective implementation of the rural revitalization strategy.