Abstract:
With the advent of digital age, intelligent technology has become a powerful driving force for economic growth, penetrated into various fields of agriculture, and been applied more and more in rural areas in China. New professional farmers play an active role of demonstration, radiation and guidance in agricultural development. Thus, the adoption of intelligent agricultural technology by new professional farmers has a non negligible impact on agricultural development. In this context, based on experimental economics, this paper focuses on the impact of cognitive characteristics, government subsidies, and different types of risks return on the intelligent technology adoption behavior of new professional farmers. Next, it proposes a hypotheses and tests it with non-parametric test method according to existing research. The results show that cognitive characteristics have a positive impact on adoption behavior of new professional farmers' intelligent technology; government subsidies help new professional farmers accept applying intelligent technology in agricultural production, which is positively correlated with the amount of subsidies; compared with risk-preferred incentive policies, incentive policies to avoid risk and loss have greater impact on new professional farmers. Based on the verification results, the paper makes some suggestions for new professional farmers to improve utilization rate of intelligent technology, hoping to help the construction of agriculture modernization.