Abstract: Cultural elements are increasingly frequently applied in product design, and enterprises apply cultural elements to product design to meet the emotional needs of consumers, which has become a new trend in the development of enterprise marketing. This study takes the Wang Lo Kat's Hundred Family Surname product as the research object, based on the theory of emotional marketing, and uses the three dimensions of emotional response-design emotion, product emotion, and channel emotion as the mediating variables to construct the relationship model between product design and customer satisfaction, empirical analysis methods are used to explore the mediating role of emotional response. The results show that the three dimensions of emotional response play a significant mediating role in the relationship between product design and customer satisfaction. Based on this, the paper puts forward corresponding suggestions on how enterprises can effectively carry out emotional marketing and improve customer satisfaction.