Purpose/Significance The integrated development of primary, secondary and tertiary industries in rural areas is the endogenous driving force for rural development and an important measure for the overall revitalization of rural areas.

Method/Process With horizontal comparative analysis and empirical analysis, this paper comprehensively and systematically points out the current problems of rural revitalization: low integration of primary, secondary and tertiary industries, imperfect mechanism of industrial benefit sharing, the backward construction of rural infrastructure and information, and the talents shortage in promoting the integrated development of primary, secondary and tertiary industries.

Results/ConclusionsAt present, the vertical integration of processing rate of agricultural products is low, and the horizontal integration based on multi-functional agriculture is insufficient.From now on, great importance should be attached to the integrated development of primary, secondary and tertiary industries with the help of new technologies and the Internet. At the same time, it is necessary todevelop business entities, make innovations in the mode of agricultural production, operation and management, promote the secondary and tertiary farming products, extend agricultural industrial chain, and raise their value chain.