2095-1124

CN 51-1738/F

中国马术旅游发展适宜性评价及障碍因子研究

Suitability Evaluation and Obstacle Factors of Equestrian Tourism Development in China

  • 摘要: 本文基于马术旅游资源、旅游产业发展水平和市场潜力三个维度构建马术旅游适宜性评价指标体系,采用TOPSIS熵权法和障碍度模型,选取31个省份(未包含港澳台地区)为研究样本,对2015—2018年中国及省域马术旅游发展适宜性及障碍因子进行测量评价。研究结果显示:1)在研究期内,中国发展马术旅游的适宜性整体上处于中等水平,其中资源维度适宜性略有下降,产业维度、市场维度适宜性显著提升。2)各地区马术旅游仍处于起步阶段,适宜性显现出空间分异性,具体表现出比较适宜、中度适宜和弱式适宜等三种类型。3)各地区不同维度的适宜性存在差异,内蒙古在资源维度上的适宜性较好,江苏、广东、浙江和山东在产业维度上具有较强优势,上海和北京在市场维度上表现突出。4)障碍因子分析表明,马术旅游资源是制约各地区马术旅游发展的主要因素。经济发达省份的障碍因子表现出倒挂现象,即产业维度和市场维度条件较好,但资源维度短板明显。民族地区障碍因子分布相对均衡,资源条件具有一定优势,但在产业发展和市场条件方面相对滞后。最后,本文根据研究结论对中国马术旅游发展提出对策建议。

     

    Abstract: This paper constructs the evaluation index system of equestrian tourism suitability on the basis of three dimensions: equestrian tourism resources, tourism industry development and market potential. It also takes TOPSIS-Entropy weight method and obstacle factor model to measure and evaluate the suitability and obstacle factors of equestrian tourism in China from 2015 to 2018 with 31 provinces(excluding Hongkong, Macao and Taiwan) as research samples. The results show that: (1) Within the research range, the suitability of equestrian tourism in China was at a medium level on the whole, with a slight decrease in the resource dimension, and a significant increase in the industrial dimension and market dimension. (2) Equestrian tourism in all provinces were still in their infancy, and their suitability showed spatial differentiation as three types: relatively suitable, moderately suitable and weakly suitable. (3) The 31 provinces had different suitability in different dimensions. Inner Mongolia had better suitability in resource dimension. Jiangsu, Guangdong, Zhejiang and Shandong had strong advantage in industrial dimension. Shanghai and Beijing were more suitable in market dimension. (4) The obstacle factor analysis shows that equestrian tourism resources were the main factor restricting the development of equestrian tourism in 31 provinces. The obstacle factors in economically developed provinces manifested as an inversion phenomenon showing that the industrial dimension and market dimension were better, but the shortcomings of resources dimension was prominent. The distribution of obstacle factors in ethnic minority areas was relatively balanced, and the resource conditions had certain advantages, but the industrial development and market conditions were relatively backward. Finally, this paper puts forward countermeasures and suggestions for the development of equestrian tourism in China according to the conclusion of the study.

     

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