Abstract:
In recent years, many suburban forest parks across the country have developed diversified study travel product such as natural, geographical and experiential courses, relying on natural and cultural heritage sites and other characteristic resources to revitalize resources and innovate markets. By organizing the natural and human resources of Shangrao Yunbifeng National Forest Park, which is the only one in southern China that connects with the urban area and a river, this paper uses SWOT analysis to diagnose the development prospect of its study travel. based on the design principles of localization, branding and linkage, this paper puts forward the tentative plan of “two-oriented system design” and “five-dimensional implementation mode”of study travel products in Yunbifeng National Forest Park.It hopes to provide not only high-quality rural study travel products for primary and middle school students in Shangrao, but also a reference for the national forest park system to develop study travel products and explore product implementation models.