Purpose/SignificanceUnder the background of "new-type urbanization" and "new-type village" strategy, the two-way flow of urban and rural human resources will become the key to the integrated development between urban and rural areas. Country sages provide talent and cultural support for the rural revitalization strategy.

Method/processA survey on the new-type urbanization and country sages was carried out in Dujiangyan and Pengzhou Cities, Jinjiang, Chenghua and Wenjiang Districts, Anjing and Hongguang Towns of Pi County, Metro Line 1, 2 and 4 in Chengdu City. 560 questionnaires were distributed and 553 valid questionnaires were retrieved.

Result/ConclusionThe study shows that 59.7% of respondents agree with the positive role of country sages in the new-type urbanization, but only 15.3% know about country sages and the related policies; 51.9% believe that new urbanization should solve the problems of employment, housing, education, medical care, and pension for citizens; 67.6% value service consciousness and reputation of country sages. The literature reviews show that the work on country sages in Chengdu is still at the initial stage which is lack of leadership, typicality and foundation. From the perspective of human resource development and management, government should lead the work of country sages. On the one hand, policies on social security and public service should be formulated to motivate country sages; on the other hand, a council of country sages should be established and management systems be perfected which refer to selection and retention of country sages.