Purpose/Significance It is of theoretical significance to review the research progress on financial supervision and consumer protection at home and abroad in recent years, and to improve the framework of behavior supervision. It is of practical significance to prevent and control financial risks, stabilize the financial order and protect the legitimate rights and interests of financial consumers. Such will provide new ideas for the direction of financial reform.

Method/Process On the basis of current research, this paper analyzes the role of behavior supervision in financial consumer protection with the theory of behavior supervision, then summarizes briefly the institutional structure of behavior supervision, and puts forward direction of future research.

Result/Conclusion Protection of financial consumers' right can only be realized by making clear the supervision body, strengthening law enforcement, playing a positive role of industry associations, paying attention to the spread of financial knowledge education, combining the related technologies of Fintech (Financial technology) and Regtech (Regulatory technology) so as to improve the efficiency of financial supervision.