Abstract: Under the great impact of "internet plus" on the book publishing industry, facing the limitations of traditional publishing mode and the changes of popular reading methods, it is an inevitable choice for publishing enterprises to accelerate innovation if they want to achieve longer-term development. This paper takes Xinhua Winshare Publishing and Media Co., Ltd. as an example, based on the environment that publishing industry is facing, to summarize the current publishing status of the company, analyze the existing problems, and explore the innovation and development path of book publishing enterprises with Fusion Theory. The research shows that under the guidance of scientific theory, the integration development is beneficial and feasible to the revitalization of book publishing, as long as proper measures and active innovation are taken.