Abstract: Solving the problems in the growth of new ventures in rural areas is an important measure to promote rural revitalization. This paper studies the relationship between the previous experience of returning farmer entrepreneurs and the bricolage of new ventures, and conducts an empirical analysis through 264 questionnaires. The result shows that the industry experience and functional experience of returning farmer entrepreneurs have a positive impact on the bricolage of the system, and the impact of industry experience is higher than that of functional experience; the normative and cognitive environment negatively regulate the impact of industry experience and functional experience on system bricolage; the interaction of industry experience and functional experience has a negative impact on system bricolage. To this end, this paper puts forward the following suggestions that are conducive to improving the system bricolage effect of the new venture enterprise in rural areas: 1) the returning farmer entrepreneurs should give priority to the accumulation of industry experience and optimize it through functional experience; 2) the institutional builders should give priority to the optimization of the informal institutional environment in rural areas, so that it can maintain a dynamic balance with the formal institutional environment.