Purpose/SignificanceWith the larger aging population and the increasing pension burden, China's pension security system is facing severe challenges. It is urgent to vigorously develop enterprise annuity to share the pressure of pension.

Method/ProcessThis study briefly analyzes the value chain of enterprise annuity market at first, then, it discusses the problems existing in the process of market operation of enterprise annuity, analyzes the causes of the problems from the micro-value chain and macro-institutional environment, and finally proposessuggestions to solve the problems.

Result/ConclusionFrom the perspective of value chain, the study finds some problems in enterprise annuity market, such as vulnerable "strategic links" of horizontal value chain, weakening of trustee's core role in vertical value chain, and difficulty in realizing value-added role. To solve these problems, attention should be paid to the value chain itself on the one hand; on the other hand, account should be taken into the institutional environment on which the value chain operates. Therefore, it is necessary to improve the value chain of enterprise annuity market and optimize the management system of enterprise annuity market, so as to promote the healthy and orderly development of the enterprise annuity market.