Abstract: With the continuous development of artificial intelligence technology, the concept of "unmanned retail" has been more and more widely used, and unmanned supermarket is one of the representatives. So, it is necessary to have a study of such a mode. Based on the investigation of the unmanned supermarket in Beijing, this paper analyzes the characteristics and problems of the brand operation mode of the mainstream unmanned supermarkets in Beijing. Based on the analysis, the paper puts forward constructive suggestions and solutions for unmanned supermarkets with consumers' willingness of shopping.