Purpose/SignificanceBecause commercial subsidies can distort efficiency competition that should be based on factors such as the performance, quality and value of goods, enticing consumers to deviate from the original intention of shopping, not considering the quality, performance and value of goods and real Important shopping factors such as demand lead to excessive consumption or irrational consumption. In order to safeguard the interests of consumers, it is of great significance to conduct legal analysis of commercial subsidies and explore the rule of law for regulating commercial subsidies.

Method/ProcessDemonstrate the unfair competition of commercial subsidies and its regulatory path through the predatory pricing of commercial subsidies, low-cost dumping, commercial bribery, and bonus-style legal analysis.

Result/ConclusionAs a kind of promotion behavior, commercial subsidy is also a kind of competition strategy. However, commercial subsidies violate the basic principles of competition law and business ethics, and damage the competitive interests of other operators. It is suspected of losing money at a loss and possession. Award sales, commercial bribery and other unfair price competition. Therefore, commercial subsidies should be regulated to maintain a fair market competition order.