Abstract: In the context of deepening integration between culture and tourism, the rise of internet-popular attractions is gaining popularity among tourists. The proportion of internet-popular attraction consumption in cultural tourism is growing, influencing both cultural tourism consumption and regional economic development. Focusing on Xi'an, this paper constructs theoretical and structural models based on the tourism experience and planned behavior theories. Utilizing survey data from 284 valid questionnaires, the study analyzes the impact of cultural creative experience and sharing behavior on the consumption intention of Netflix attractions. Results indicate that tourists' cultural creative experience significantly influences the consumption intention of Netflix attractions, with sharing behavior playing a positive mediating role through behavioral attitude, subjective norm, and perceptual behavior control variables. To achieve high-quality cultural tourism development and enhance consumption intention, the paper recommends promoting diverse experiences and improving the quality of tourist experiences at noteworthy attractions.