Purpose/SignificanceNowadays, tourism songs have become a new genre and a major part of tourism industry with the development of tourism industry in China. While the quality of tourism songs varies from place to place, and the propaganda and dissemination of tourism images vary greatly. This paper takes 34 provinces including Hong Kong, Macao and Taiwan as examples to evaluate the impact of tourism songs on regional tourism image, in order to explore scientific evaluation, determine the quality of tourism songs effectively, and make positive contributions to promoting the construction of regional tourism songs, the popularization of tourism image, the enhancement of tourism popularity and the vigorous development of tourism.

Method/ProcessAccording to the characteristics and components of songs spreading in the public, this paper uses four methods to evaluate tourism songs of 34 provinces in China respectively: 1) Baidu big data query, 2) music player review, 3) audience appreciation survey, 4) and analytical hierarchy process. Analytic hierarchy process (AHP) and audience appreciation survey are the major methods, while Baidu big data query and music player review are addition. Then it evaluates tourism songs in 34 provinces of China. By synthesizing the evaluation results of the four methods, it obtains the final results of the evaluation of tourism songs.

Result/ConclusionThe results show that: the top 10 tourism songs with score between 100 and 83.7 are: The South Of Colorful Clouds of Yunnan, Xinjiang Is a Good Place of Xinjiang, Look at Mountain and Water in Sichuan of Sichuan, Shanxi Has Good Scenery of Shanxi, Folk Songs are just like a Spring River Water of Guangxi, East Pearl of Hong Kong, Hometown is Beijing of Beijing, Scenery in Jiangxi?is?Beyond?Comparison of Jiangxi, Welcome?to?the?End?of?the?Earth of Hainan, and Home in Hunan of Hunan. Provinces such as Yunnan, Sichuan, Jiangxi, Hainan, Hunan, Guizhou, Qinghai, and Gansu attach great importance to tourism song writing and promotion, but a few provinces are lagging?behind. In the construction of tourism songs, the "songwriting movement" should be prevented, while great importance should be attached to the objective creation, scientific description of the tourist destination, and going deep into the hearts of people. Tourism songs should be the best works to improve the quality of the tourist experience, serve for the development of the local tourism, and for tourists to deeply perceive the tourist landscape and culture.