2095-1124

CN 51-1738/F

基于数字足迹的中国丝绸之路旅游流空间网络结构特征研究

The Characteristic Research of Network Structure for China’s Silk Road Tourism Flow Based on Digital Footprint

  • 摘要: “一带一路”倡议的提出为丝绸之路沿线城市旅游提供了更广阔的发展空间,游客视角下的“丝绸之路”研究更能反应出实际旅游流的移动规律和发展态势,而数字足迹则丰富了旅游流空间网络研究。本文通过数字足迹、社会网络分析、GIS等多种方法,选取2014—2019年网络游记和照片,以33个城市为节点,从点(单体城市节点)、线(旅游线路)、面(整体网络结构)不同层次的空间尺度探讨了丝绸之路旅游流空间结构特征。研究发现:各城市节点作用差异较大,部分城市尚未完全发挥相应功能,兰州、敦煌、西安空间节点优势明显;旅游线路主要以区域环游和单目的地模式为主,线路长度与旅游流频次呈明显负相关关系;网络结构不均衡,呈块状结构,陕西、甘肃、宁夏、青海、新疆五省(自治区)连接度较大,但整体网络密度较低。最后从点线面上提出促进丝绸之路旅游结构优化升级的建议。

     

    Abstract: The proposal of “Belt and Road Initiative” and the successful application of “Silk Road: Chang'an-Tianshan Corridor Road Network” provide a broader development space for urban tourism along the Silk Road.The study of “Silk Road” from the perspective of tourists can better reflect the movement law and development trend of the actual tourist flow, and the digital footprint enriches the study of the spatial network of tourist flow. By means of digital footprint, social network analysis, GIS and other methods, this paper selects online travel notes and photos from 2014 to 2019, takes 33 cities as nodes, and discusses the spatial structure characteristics of Silk Road tourism flow from different spatial scales of points (single city nodes), lines (tourist routes) and planes (overall network structure). The results show that:the role of nodes in each city is quite different, some cities have not fully played their corresponding functions, and Lanzhou, Dunhuang and Xi'an have obvious advantages in spatial nodes; tourism routes are mainly based on regional tour and single destination mode, and the length of the route is negatively correlated with the frequency of tourism flow; the network structure is unbalanced and blocky, Shaanxi, Gansu, Ningxia, Qinghai and Xinjiang provinces (autonomous regions) have large connectivity, but the overall network density is low. Finally, the paper puts forward suggestions on promoting the optimization and upgrading of the tourism structure of the Silk Road from point to line to aspects.

     

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