On the Tourism Location Innovation

Tourism location covers the distribution of tourist resorts and their interrelations, which is dynamic, dialectic and closely related to tourists'perception. So there is wide room for tourism location innovation. By changing the attribute and public's psychological perception of tourism location, tourism location innovation can turn crises into opportunities and disadvantages into advantages, and can perfect the tourism effect which is especially helpful to the tourism destinations with underprivileged location. Instructed by principles of philosophy, psychological cognition, tourism decision, behavior theories and tourism space structure theory, tourism location can be innovated in the four aspects: improving traffic system, strengthening scientific co-competition, expanding public's psychological perception, and highlighting local cultural characterisitcs.