Abstract: The widespread use of WeChat official account has led to the rapid development of a batch of official accounts with women as the main audience, the sharp and tart writing style of which has attracted lots of fans on topics like feminine emotions, life, work, etc. through either the label of shaping independent modern female image or the name of promoting female happiness index. However, does the fundamental purpose of these feminist official accounts lie in advancing gender equality and seek women’s emancipation? In this paper, by analyzing the position, theme and language of the text sent by such kind of official account, it finds that, behind the seeming reconstruction of modern female image, final consequences are nevertheless the amphoteric antagonism and sexual conflict, the female image dwarf and non-rational stereotyping. Therefore, it is revealed by this paper that the sex consumption symbol of “her economy” and the attention resale of “eyeball economy” are methods utilized by official accounts to achieve the underlying purpose of self-proliferation and capital profits.