Abstract:
Since the 1990s, scholars abroad represented by Forceville focused on multimodal metaphor studies regarding the metaphorical construction in various modes, including images, sounds, and language. However, despite its expanding research scope which covers advertisements, cartoons, gestures, music, and films, there is still a shortage of related studies on music videos, especially those from the Embodied-cognitive Linguistic perspective. Therefore, this thesis, by employing the Cognitive-embodied multimodal metaphor theory, analyses the multimodal metaphorical construction of two key emotions, "Pride" and "Anger", in the MV of Michael Jackson's
Black or White, a pop song themed by Anti-racism. Major findings are: Non-verbal aural and visual symbols are utilized in the metaphorical construction of "Pride" and "Anger". Specifically, metaphorical concepts about "Pride" are "Anger is high tone" and "Pride is upward dance movement", while those about "Anger" are "Anger is high tone" and "Anger is fire ". These non-verbal metaphors are all constructed upon bodily experiences and cognitive mechanisms, which renders information receivers' embodied-cognitive process more straightforward, more immediate, and more intensive.