Abstract: The promotion of China's intangible cultural heritage (ICH) through digital communication is a necessary choice to meet the demands of the digital era. This approach holds significant and positive importance in strengthening the creative development of ICH, facilitating real-time communication, promoting innovative practices, enhancing effective communication, and encouraging multi-party cooperation and resource sharing. However, certain challenges need to be addressed. These include the weak foundation of ICH digitalization, the generational imbalance in ICH inheritance, limited channels for communication, a lack of influential digital brands, the need for innovative breakthroughs in ICH digital communication, and the absence of an effective mechanism for commercializing ICH development. To address these issues, innovative thinking and technologies must be applied. Proposed solutions include raising awareness about ICH digital communication, overcoming regional development obstacles through digital communication, expanding the digital communication team with more involvement from inheritors to bridge the generational gap, leveraging social media platforms for effective digital communication, focusing on audio-visual creation as a means of breakthrough, promoting the establishment of digital ICH museums, actively involving the public in ICH digital communication, and utilizing digital communication to activate the commercial potential of ICH.