Abstract: Moral value establishment and its cultivation for university students is a fundamental task of higher education. For strengthening and improving ideological and political education, we must stick to the important principle of Marxist ideological and political theory courses in college students' moral, bringing their functions into full play. Thus, a collaborative mechanism with off-campus institutes and the parents of the students to form joint forces for cultivating socialist builders and successors must be set up for the all-round development of the students.