Abstract:
Promotion discount seasons such as "double 11" and "618" will make some consumers who don't need products for the time being make the decision of purchasing in advance on the basis of evaluating the possible price and availability of products in the future. In this paper, four models of dual-channel retailers' supply chain are constructed on the basis of considering the advance purchase behavior of consumers, and the problem of delayed delivery strategy of dual-channel retailers is studied by comparing and analyzing the equilibrium solutions of the four models. The results show that: retailers will not choose to allow consumers to purchase in advance and then delay delivery in both channels; which channel is chosen by retailers depends on market share of retailers’ offline channel; if retailers allow consumers to purchase in advance and delay delivery, both manufacturers and retailers can get greater profits; and consumers' advance purchase behavior will lead to the increase of wholesale and retail prices of product.