Abstract:
The cluster place brand represents the main body and image of local products or services in a region, and plays an important role in the upgrading of industrial clusters and the sustainable development of local economy. However, the creation and development of cluster place brand is not effective in every local industrial cluster. Using evolutionary game theory, the researchers establishes a cooperative evolutionary game model of cluster place brand under the guidance of local government, and analyzes the evolution path and its influencing factors from a dynamic perspective. Results show that: (1) Local government subsidies have an incentive effect on enterprises in the cluster to jointly create the place brand; (2) The increase of the investment share of large enterprises, the coefficient of synergistic effect between enterprises and the punishment intensity of “free-riding” enterprises is conducive to the co-creation of place brand, while the increase of the total investment cost will hinder the development of place brand.