Intangible cultural heritage can be disseminated and developed in the international community by virtue of the human-oriented cultural resonance. Xinjiang intangible cultural heritage, as an excellent ethnic cultural inheritance in Xinjiang, has some difficulties in the process of external communication due to its inefficient media empowerment and the transmission constraints. It is not conducive to show the changes and development of Xinjiang's cultural landscape in the new era of socialism with Chinese characteristics to the international community. Therefore, this paper, aiming at enhancing the external communication effect of Xinjiang's intangible cultural heritage and based on Paul Levinson's compensatory media theory, proposes to make use of Xinjiang intangible cultural heritage craftsmen, "Internet celebrities" of we-media and students from colleges and universities in Xinjiang to jointly shoot a series of tourism propaganda films of Xinjiang intangible cultural heritage with narrative characteristics. Moreover, with the help of the Confucius Institutes co-built by Xinjiang universities and Central Asian countries as the platform for external communication, the media compensation communication mode of "Xinjiang intangible cultural heritage series tourism advertising+Confucius Institute media platform in Central Asia" is created, so as to realize the media compensation in the external communication of Xinjiang intangible cultural heritage with foreign audiences as the core. At the same time, combined with the media integration concept of "smart media+education", the interactive digital textbooks of Xinjiang intangible cultural heritage with domestic students in Xinjiang as the core are developed to promote the transformation of the educational value of Xinjiang intangible cultural heritage in the media integration.