Abstract: Rewinding narration appears at inconsistent time in different narrative media: In writing, rewinding narration did not appear until the 20th century, while the motion pictures consciously used the rewinding narrative from the very beginning. This tells the different qualities of narrative media: writing affect the perception of the direction of time by mapping to other objects that exist in our real life, while motion pictures by putting the direction chronym in text itself, and still images and music by mapping the direction chronym through motivation in use. Narrative behavior affects our concept of time in words, images and music. The development of media creates rewinding narration, expand the methods of expression and in return renew our concept of time.