Abstract: In the mass media era, various kinds of self-media swarm out, and many people use self-media methods to carry out micro-dissemination of outstanding traditional Chinese poems. This is a kind of voluntary public welfare behavior that consciously inherits national civilization. While analyzing this phenomenon, the paper explores its developing strategy based on current status of media ecology. It points out that communicators should make efforts to form linkage with the main stream media of mass communication, establish semi-open interactive communication with intellectuals, stimulate the change of user role and expand interpersonal communication channels; set up familiar unfamiliar topics to attract audiences and improve communication effect; enrich and innovate communication modes to attract young users who are keen on sharing and spreading.