1672-8505

CN 51-1675/C

张焱, 刘沫潇, 张学骞, 曹亚昕. 后真相时代价值判断的偏转:危机事件中社交媒体传播动力分析——以微博热议“保姆纵火案”为例[J]. 西华大学学报(哲学社会科学版), 2019, 38(4): 68-75. DOI: 10.19642/j.issn.1672-8505.2019.04.009
引用本文: 张焱, 刘沫潇, 张学骞, 曹亚昕. 后真相时代价值判断的偏转:危机事件中社交媒体传播动力分析——以微博热议“保姆纵火案”为例[J]. 西华大学学报(哲学社会科学版), 2019, 38(4): 68-75. DOI: 10.19642/j.issn.1672-8505.2019.04.009
ZHANG Yan, LIU Mo-xiao, ZHANG Xue-qian, CAO Ya-xin. The Deflection of Value Judgement Post——truth Age:An Analysis of the Dynamics of Social Media in Crisis Events-Take the Weibo "Nanny Arson" as an Example[J]. Journal of Xihua University (Philosophy & Social Sciences) , 2019, 38(4): 68-75. DOI: 10.19642/j.issn.1672-8505.2019.04.009
Citation: ZHANG Yan, LIU Mo-xiao, ZHANG Xue-qian, CAO Ya-xin. The Deflection of Value Judgement Post——truth Age:An Analysis of the Dynamics of Social Media in Crisis Events-Take the Weibo "Nanny Arson" as an Example[J]. Journal of Xihua University (Philosophy & Social Sciences) , 2019, 38(4): 68-75. DOI: 10.19642/j.issn.1672-8505.2019.04.009

后真相时代价值判断的偏转:危机事件中社交媒体传播动力分析——以微博热议“保姆纵火案”为例

The Deflection of Value Judgement Post——truth Age:An Analysis of the Dynamics of Social Media in Crisis Events-Take the Weibo "Nanny Arson" as an Example

  • 摘要: 后真相时代社交媒体危机事件的扩散具有高度不确定性、传播前置性、情绪感染性、主体多元性、即时交互性和事实模糊性六大特征。传播动力研究是探究这些传播特征动因的重要手段,但目前此类研究偏重系统性的宏观描述,缺乏精确性的微观分析。文章以微博上热议的杭州“保姆纵火案”为例,提出“信息—价值”传播动力模式,从微观层面具体解释社交媒体危机事件如何维持其独特的传播特征及连续的高活跃度,并将此模型发挥效用概括为三点:第一,情感共振导致的“群体极化”引爆舆论炸弹;第二,后真相时代社交媒体用户靠自我价值观评判事件而非真相;第三,危机事件中新信息的输入往往伴随着利益的角逐。

     

    Abstract: The spread of social media crisis events in the post-truth era has six characteristics:"high uncertainty, propagating pre-existence, emotional infectivity, subject diversity, instant interactivity and factual ambiguity". Communication dynamics research is an important means to explore the motives of these characteristics.However, at present, such researches mainly focus on systematic macro descriptions and lack micro analysis of accuracy. This paper takes the Hangzhou "nanny arson case" on Weibo as an example, and puts forward the dynamic mode of "information-value" communication, explaining how social media crisis events maintain their unique communication characteristics and continuous high activity from the micro level. It summarizes the utility of this model into three points:firstly, "group polarization" caused by emotional resonance detonates public opinion bombs; secondly, social media users in the post-truth era judge events by self-values rather than truth; thirdly, the input of new information in crisis events is often the competition of interests.

     

/

返回文章
返回