Abstract: Abundant of historical and cultural resources cluster in the upper reaches of Mingjiang River, represented by Dayu culture, Shuyuan culture, Jiangyuan culture, Qiang ethnic culture and others. As a result of multiple factors, its cultural tourism has been developing relatively slowly and influential cultural tour band hasn't been established yet. In order to fully integrate resources, accelerate the cultural tourism development in upper reaches of Mingjiang River and establish an international influential tourism brand as soon as possible, it should follow that: Establish the plan for regional tour development; focus on fundamental research; speed up the infrastructure construction and complete service environment of cultural tourism; design distinctive cultural tourism zones and build an international influential tourism brand; enrich the contains and the forms of cultural tourism and expand its tour zones in upper reaches of Mingjiang River; hierarchically develop cultural tour consumer markets and groups, and lay social foundation for the cultural tourism in upper reaches of Mingjiang River; integrate the organization and marketing and to create tourism group of upper reaches of Mingjiang River.