Abstract: With the gradual deepening of China's rural reform, the new agricultural business gradually has become the main force in the process of agricultural modernization. However, due to the slow development of traditional rural financial services, the financial matter of new agricultural businesses has become increasingly prominent. Beginning with the current situation of the financial matter of agricultural businesses, the article analyzes the internal and external causes of financial difficulties from new agricultural businesses, rural financial system and government policy. The research conclusion shows that, to solve the financial matter of new agricultural businesses requires the joint efforts of new agricultural businesses, financial institutions and the government.