Abstract: Today's college students are unavoidably influenced by the highly-developed media. To prevent their overdependence on, worshiping of, inappropriate use of media and to protect them from the negative influence of some bad thoughts or values which lead to loss of cultural identity and sense of belonging, causing national and ethnic identity crisis, educators should pay attention to college students' quality in media by improving their cognitive ability, comprehensive ability, questioning ability, creative and productive ability of media. During the process, educators should abide by the law in media education, giving particular attention to the content, implementation, mode and evaluation of education. Now it's very urgent for the educational circle, enhanced by their experience and lessons in practice, to form an operative China specific and localized educational mode to cultivate college students'quality in media.